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Saturday, April 14, 2007

Promoting your site - Make Money from Your Web Site

Where should you start?

Promoting your site can seem overwhelming. It's not. Everyday there's a new offer in your mail box that promises you a magic fix. Keep your focus.

Focus on these four points:
1. Content

Have a good content. Make sure your site have a focus and its obvious to users. Most users don't want to stumble around guessing what you're about. Make sure you site has something new to say or organizes information in a new or useful way to web site visitors? Visitors will recognize this, bookmark the site, tell friends and other websites will link to you increasing your "popularity".
2. Home Page
- Don't make it all pictures and graphics - load it up with words - good words. And it's best not to ever use frames.

Make sure you describe the site, its purpose and use the words that the visitors use when they're looking for your site. Use the same words and alternative words in your metatags.

3. Page <> Element and Page Title
Make up a great title for your page and be descriptive. When visitors see your site in the search result listing - those first 5 words better grab their attention and say it all.

Compare your best title idea to real titles that come up when someone searches for your site.

Use our Search Page and quick tips for finding headings now.

Search engines look at your site and count how often you use words and where you placed the words on the page. The more often (up to a point) and more prominent the use, (ie. those header tags) then the more the page is about your "word".

Search engines like Alta Vista, Infoseek, Excite, HotBot, Lycos, Canada.com, Webcrawler, Google, Northern Light - don't just use keywords - popularity counts too and other factors.

Wnat to learn more about search engines? ....
Check out Danny Sullivan's Search Engine Watch for an outstanding site jam packed with information.
4. Usable
- Everyday we see 100's of sites that are just plain hard to use and hard to navigate. Make sure your site labels are

1. clear
2. consistent
3. legible.

It's hard enough getting visitors to your site ONCE, but if your site is difficult to use then it's death by mouse click and they'll never return.
Writing Good Copy and Search Engine Optimization (SE0)
It's imperative that you write excellent copy on your site that is effective at communicating your message online. Follow the advice above and learn more about writing online.
How do you know if your blog writing/content works? Figure out what content leads to clicks now.

Bloggers produce reams of content but do they know what gets clicked? In less than a minute anyone can sign up for an account, paste one line of code and start to have real time stats. Try it yourself
Use RSS Feeds to Add Free Daily Content to Your Site



Keeping your site fresh is hard work. You can do it .

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